10TH RALLY EDITION: OCTOBER 8 – 18, 2025

#110

COBB Tuning

Back in 2019, Serena and Kirstin met in passing at a professional event for the offroad industry at King of the Hammers.

Based on that chance meeting, Kirstin wandered into SDHQ on a Friday afternoon and said, “Hey – not sure if you remember me, but….do you want to do the Rebelle Rally in 2023?” Serena wasn’t immediately in, and went with a firm, “I’ll think about it and let you know.”

Needless to say, Serena decided she was in.

Depending on how you define success, you might say that Team 110 had a successful run in 2023. That is to say, they had a lot of fun, and learned a ton, despite some…tire challenges (and changes).

They’re back this year with a vengeance.

Sponsored By:

COBB Tuning, SDHQ Motorsports, BOOSTane, KMC, Front Runner Industries, Five18 Designs, Power Tank, Baja Designs

Serena Pruett

Driver

Serena is a self-driven professional and passionate off-roader. She throws unbridled, redheaded intensity into every challenge she takes on, and she's looking forward to bringing that energy back to the Rebelle Rally this year!

What is your occupation and what does that mean to you?

Operations Manager, SDHQ

Residence:

Gilbert, AZ

Favorite Quote:

"Life is like riding a bicycle. To keep your balance, you must keep moving." - Albert Einstein

Fun Fact:

The first thing I learned how to drive was a D9 Dozer.

Why the Rebelle? Why now?

I've been interested in the event since year one, but last year the opportunity and a willing teammate showed up on my doorstep. The rest is history.

Who, or what, inspires you most?

I'm most inspired by kids, they truly have hearts of gold and become a product of their surroundings. If they witness love and kindness, they put love and kindness back out into the world.

Top three favorite podcasts / books / shows

Podcast : Business Wars
Book: Extreme Ownership by Jocko Willink
Show: The Agents Of Shield

Greatest adventure to date?

My greatest adventure so far has been pre-running the Baja 1000 - one of the most fun and challenging trips I've been a part of.

Awards Achieved:
Prior Years Competed:

Kirstin Backes

Navigator

Kirstin is a dyed-in-the wool automotive aftermarket professional, and a big time data nerd. She loves wheeling, camping, and a great cup of coffee in a perfect campsite at sunrise.

What is your occupation and what does that mean to you?

Sales and Marketing, COBB Tuning Trucks Division

Residence:

Memphis, TN

Favorite Quote:

"Life is a daring adventure, or it is nothing at all." - Helen Keller

Fun Fact:

My first "overland" trip was the Mojave Road...on horseback, for a week.

Why the Rebelle? Why now?

Teaming up with Serena last year was great. We had an incredible time; this year, we've got something to prove!

Who, or what, inspires you most?

My Grandma Joan, she's smart, well-travelled, and has the kind of stories I can only aspire to in my life.

Top three favorite podcasts / books / shows

Podcast: This American Life
Book: Daring Greatly by Brene Brown
Show: The West Wing

Greatest adventure to date?

Moving to Tennessee alone, and then tricking my husband Josh into marrying me and moving here, too.

Prior Years Competed:

2023

Awards Achieved:

Vehicle

2023 Ford Bronco Raptor