10TH RALLY EDITION: OCTOBER 8 – 18, 2025

#183

From Design to the Dirt

Kaitlyn and Sam met this year through Toyota’s Rebelle Program. Kaitlyn is a rookie looking forward to learning navigation, problem solving, and vehicle capability. Samantha is a mult-year Rebelle who has focused on the navigation role in the past and is excited to practice driving while sharing her past Rebelle experience with Kaitlyn. They are both passionate about being the best teammate they can be.

Sponsored By:

Toyota

Kaitlyn Cherniuk

Switching roles
What is your occupation and what does that mean to you?

Exterior Body Design Engineer at Toyota. I have the pleasure of being involved in the development of vehicles that take people on adventures all over the world.

Residence:

Ypsilanti, Michigan

If you attended college or University where did you go and what was your major?

Virginia Tech - Mechanical Engineering

Favorite Quote:
Fun Fact:
Why the Rebelle? Why now?

The Challenge and the learning opportunities.

Who, or what, inspires you most?
Top three favorite podcasts / books / shows
Greatest adventure to date?

Life!

What are your competition objectives and why?

Learning! From navigation and vehicle capability to problem solving and being a stronger teammate.

Samantha Barber

Switching roles

I am passionate about people development: of myself and others. I think we all have untapped potential and get so excited when we unlock it.

What is your occupation and what does that mean to you?

Senior Engineering Manager: I get to work the with best teams who prepare manufacturing for new model vehicles coming to production.

Residence:

Frankfort, Kentucky

If you attended college or University where did you go and what was your major?

Purdue University: BS Mechanical and Motorsports Engineering

Favorite Quote:

"You can fail at something that you don't want so you might as well take a chance on doing what you love" Jim Carrey

Fun Fact:

I have had horses my entire life.

Why the Rebelle? Why now?

Rebelle is an un-parallelled challenge to push me to learn more about my surroundings and myself. I am in a chapter of my life that I am pushing myself to new limits often. Rebelle is a safe platform to make mistakes, learn from them, and do it again tomorrow that is separate from my daily work/life.

Who, or what, inspires you most?

I get greatly inspired by people who take leaps and do things that are uncomfortable at the time.

Top three favorite podcasts / books / shows

GOOP – Gwyneth x Brene: On the Roots of Shame, Courage, and Vulnerability
No Ceiling, No Walls – Susan Colantuono
The Toyota Way – Jeffery Liker

Greatest adventure to date?

Life: I am so grateful for all the things I have gotten and get to do. The joy is in the journey.

Prior Years Competed:

2021, 2022, 2023, 2024

What are your competition objectives and why?

I will be getting driving experience in competition and I get to share my experience as a navigator with Kaitlyn to help her achieve her goals.

What makes you tick, outside of work?

I have an amazing family with my husband and 2 daughters, own a small farm, enjoy training horses, exploring, learning new things, and people development.

What is your background in motorsports, and how does that shape how you're approaching the Rebelle?

I have a motorsports engineering degree. During college, I worked for Indy 500 Tech Inspection and Top Fuel dragster team designing chassis. In 2014, I competed in Baja 1000 for Toyota as a mechanic. In 2021, I started training for Rebelle and have competed each year since. I approach Rebelle with an open mind and hear to what I will learn each year.

Which terrain is your favorite part of the course and why?

I cannot pick a favorite. I love the variety of terrain and the views.

What is the most challenging part of the Rally for you?

The most challenging part of Rebelle for me is making sure I stay fueled and hydrated during the hardest days.

How has the rally changed you and what made you want to come back?

Rebelle gave me courage to take on a role at work that I was scared to do. Since then, I have jumped into "Scary" situations/roles knowing that I will find my way through it and will learn great things along the way.

Do you have any memorable moments with cars?

I have enjoyed a lifetime of learning things about all types of cars but have only scratched the surface of what I would like to learn. I am fortunate to be surrounded by friends and family that also love cars.

Vehicle

2024 Toyota TACOMA
Kaitlyn and Sam will be taking a 2024 Tacoma TRD Pro. Kaitlyn worked as a body design engineer for this truck's development. The ability to tie the work we have done to the vehicle we are competing in is truly a special experience.