10TH RALLY EDITION: OCTOBER 8 – 18, 2025

#185

Hoot 'N Holler

Though thirteen years apart in age and raised on opposite coasts, Joy and Kelli Diann have always shared a connection that runs deeper than family ties. Their grandmothers were sisters – Betty, Joy’s grandmother, was the only female police detective in California’s San Fernando Valley during the 1960s, while Louise, Kelli’s grandmother, was a hardworking Virginia farmer with an extraordinary knack for maps and navigation. Those tough, resilient genes live on in Joy and Kelli, shaping the spirit behind their team, Hoot N Holler. Despite their age difference and different upbringings, they grew up kindred spirits. Both inherited a deep love of their roots, a determination to tackle challenges head-on, and a shared joy in forging new traditions together. Today, as teammates and second cousins, Joy and Kelli carry forward the grit, courage, and resourcefulness of Betty and Louise, blazing their own trail in the desert as Team 185: Hoot N Holler.

Sponsored By:

Toyota, Fittipaldi Off Road, Pirelli, WildTop, BillieBars, Solvang Spice Merchant, Pennzoil

Joy Culley

Driver

I can tackle just about anything, though my style is more creative chaos than tidy lists. I’m a helper and a people-person at heart, usually found in the middle of the action when someone is in need.

What is your occupation and what does that mean to you?

Self-employed entrepreneur: I own a spice shop and vacation rental properties, and put my graphic design skills to work mostly for my own ventures and fun ideas. Being my own boss means wearing a lot of hats, and I thrive as a creative jack-of-all-trades.

Residence:

Solvang, California

Favorite Quote:

"If we had some ham, we could have some ham and eggs, if we had some eggs." - Emmett Culley (my dad)

Fun Fact:

I once spent three years as a celebrity personal assistant - a wild, challenging, and incredibly fun chapter I’ll never forget

Why the Rebelle? Why now?

About a year ago, a medium told me that a compass kept coming up in her vision for me, which I brushed off as a vague metaphor about life direction. Not long after, I discovered the Rebelle, and suddenly that compass made total sense. I never questioned it!

Who, or what, inspires you most?

Oh god, everyone around me! In so many big and little ways. My partner, a vet who saves lives every single day, including mine! My mom who had brain cancer and saw herself as a Gryffindor which was so true. My grandmother who was a police detective in the 1960s in Los Angeles. My dad, who has the best sense of humor and is so clever. My dog, who is the ultimate optimist and is always just waiting for the next best thing. My friends who have all shown me pieces of what it looks like to live your best life.

Top three favorite podcasts / books / shows

Harry Potter, Deadloch, This American Life

Greatest adventure to date?

LIFE!

What are your competition objectives and why?

I’m not a naturally competitive person, but I do love setting a high bar for myself and proving I can finish hard things. My goal is always the same: do my best and have fun doing it. To me, that’s a win even if it’s not on the podium.

What makes you tick, outside of work?

When I’m not working, you’ll probably find me chasing adventures - RVing, off-roading, camping with my partner, Amy and our dog, or taking flight on an international trip. Back at home, I dabble in woodworking, strum on my guitar, and dive into DIY projects. I also love pitching in on community outreach projects when I can.

What is your background in motorsports, and how does that shape how you're approaching the Rebelle?

No pro racing resume here - just a love of off-roading, exploring, and pushing myself to new limits. Figuring things out on the fly is part of who I am, and I hope to carry that spirit along with a strong commitment to building community into (and out of) the Rebelle.

What kind of cool experiences do you have outside of the Rebelle?

I couldn’t think of an answer for this one so I asked my friends, and they answered for me. According to them, I’ve built four businesses, served on my city's architectural review board, delivered Meals on Wheels, mastered the art of canning dilly beans, and designed 7 parade floats. They also reminded me of some of the wilder moments: swimming in the rain in Mexico with Brandi Carlile, riding my bike 500 miles for AIDS Lifecycle, playing in an all-woman band for the National Center for Lesbian Rights, hosting ladies’ nights at gay bars, hiking Havasupai, and breaking into a Scottish castle barefoot in the rain. Turns out, my “cool experiences” are best told by the people who’ve lived them with me.

Do you have any memorable moments with cars?

Oh, so many! I wanted to drive so badly that I got my license on my 16th birthday and never looked back. Before that, my only “off-road” experience was high-siding my grandma’s ’69 Dodge Dart on her farm when I was 12, and figuring out how to get it unstuck before anyone realized I’d taken it for a spin. Driving has truly been one of my greatest joys!

Kelli Diann Gordon

Navigator

Appalachian transplant. Typical Aries. 🔥

What is your occupation and what does that mean to you?

Recreation Supervisor for the City of Issaquah. I manage recreation programs including facility rentals for events like weddings, fundraisers, and retail sales. I am also the manager of the Issaquah Farmers Market. Community building is what charges my batteries!

Residence:

Seattle, Washington

If you attended college or University where did you go and what was your major?

Radford University, Communications and Advertising

Favorite Quote:

"As long as ya got halfa tanka gas, ya ain’t lost - ya just somwhere ya ain’t never been before.”" — My Papaw

Fun Fact:

I love to grow garlic!

Why the Rebelle? Why now?

Why not now? When Joy asked me if I would go on this adventure with her, I had to say yes.

Who, or what, inspires you most?

My sweet wife will be watching the rally from home, 8 months pregnant with our first baby. That little human inspires me every day, to create the world I want to give it. The two of them are my biggest cheerleaders

Top three favorite podcasts / books / shows

Book: Demon Copperhead – Barbara Kingsolver
Podcast: Death, Sex, & Money with Anna Sale
Radio Station: KEXP – Where the Music Matters

Greatest adventure to date?

Becoming a mother 🩷

What are your competition objectives and why?

Joy and I are both in this thing to have a meaningful experience; learn, grow, fail, and rise again. I can’t wait to meet who I am on the other side of this Rally.

What makes you tick, outside of work?

I’m a board member of the Washington State Farmers Market Association - an org dedicated to supporting and promoting vibrant and sustainable farmers markets in Washington State through member services, education, and advocacy. I also love to roller skate and paint!

What is your background in motorsports, and how does that shape how you're approaching the Rebelle?

I’ve always enjoyed backroad driving in the hollers of West Virginia. It’s a muscle memory you acquire, knowing the curves of the roads.

What kind of cool experiences do you have outside of the Rebelle?

In 2023 I was featured in 425 Magazine’s 40 Under 40 edition for my work in community building at the farmers market.

Do you have any memorable moments with cars?

My dad owned a body shop and focused on paint. I remember so many Sunday drives in his blue and silver 1986 Chevy Silverado. I know his spirit will be with us along the rally reminding us, “No matter where ya go, there ya are.” Ha!

Vehicle

2022 Toyota Tundra TRD Pro
Meet Walt: our 2022 Toyota Tundra TRD Pro, the loudest and proudest member of our team. He’s the Solar Octane showstopper who caught Joy’s eye after over a decade in a white Tundra, and honestly, he’s the reason we even considered the Rebelle. Walt’s not shy—he wanted adventure, and he wasn’t going to let us say no. As a TRD Pro, Walt’s more than just good looks. A hybrid twin-turbo V6 for power and efficiency, FOX suspension to soak up the rough stuff, skid plates and crawl control for when the trail gets tricky, and the stamina Toyota is famous for. Walt’s not just a truck—he’s our teammate, our mascot, and the reason we’re here.