Jeep Returns to the Rebelle Rally
Jeep has been part of the Rebelle Rally since the inaugural event in 2016 and will return as an official Partner of the 2026 competition.
September 14, 2026 (Reno, NV) — The Rebelle Rally is pleased to welcome back Jeep as a Partner for the 2026 Rebelle Rally.
Jeep has a longstanding relationship with the Rebelle Rally, dating back to the inaugural event in 2016. Of the 36 vehicles entered in 2016, 16 were Jeep. Since then, the brand has continued a strong presence in the field and currently holds the record for the most overall wins in Rebelle Rally history. That history speaks to what makes the Rebelle a true proving ground for Jeep enthusiasts—celebrating the capability of stock, production vehicles and the people who used them for what they are designed to do.
Jeep will support the 2026 competition as an official Partner and continue to engage the owners and enthusiasts who bring their own vehicles to the Rally. As part of its involvement, Jeep will also serve as co-presenter of Day 6 set against a landscape where the vehicles are built to shine.
For owners and enthusiasts competing in their own vehicles, Mopar will recognize the highest-finishing privateer Jeep teams with prizes from FlexCare Vehicle Protection and Jeep Performance Parts. Jeep will also field a competition team comprised of veteran Rebelle competitor and multi-time champion Nena Barlow and rookie “Hurricane” Hannah Felton. Thirteen Jeep vehicles are expected to take on the rally overall, continuing a long-standing tradition of strong Jeep participation.
“Jeep has been part of the Rebelle since the beginning, and a natural fit for their customers and vehicles. We’re excited to have them back in 2026 as a Partner and to continue growing opportunities and celebrating authentic stories,” said Emily Miller, Founder and Director of the Rebelle Rally.
“The Rebelle Rally represents the same spirit of freedom, adventure and determination that has inspired Jeep owners for generations. Its unique focus on navigation, capability and personal achievement makes it a natural fit for the Jeep brand and our community,” said Branden Coté, Jeep brand CEO. “Our longstanding partnership with the Rebelle Rally is built on those shared values, challenging competitors to trust themselves, trust their vehicle and keep moving forward when the path isn’t always clear. We’re proud to continue supporting an event that empowers women to take on new challenges, embrace the unknown and put both themselves and their Jeep vehicles to the test.”
The 2026 Rebelle Rally will take place October 7–17, across three states: Nevada, Utah and California. Teams from around the world will come together for the nation’s longest competitive off-road rally, culminating with the final finish and celebration at California’s Imperial Sand Dunes.
For more information and to follow online LIVE, visit rebellerally.com.
For more information about Jeep, visit jeep.com.
About the Rebelle Rally:
The Rebelle Rally is the longest competitive off-road rally in the United States and is grounded in its commitment to women in automotive and motorsport. The world-class event is an outdoor endurance competition that spans more than 2,500 kilometers across the iconic terrain of Nevada, California, and, new for 2026, Utah. Precision driving and navigation, not speed, define the competition, with competitors relying on maps, compasses, roadbooks, and strategy in a format unique to the Rebelle. GPS and electronic devices are strictly prohibited. The Rebelle Rally is widely regarded as a proving ground for people, products, and stock manufacturer vehicles.
About Jeep:
For 85 years, Jeep has been a global leader in SUVs, delivering legendary off-road capability, advanced technology and exceptional versatility for those who seek fun and adventure. With a commitment to innovation, the Jeep brand offers a diverse lineup of vehicles powered by internal combustion engines, hybrid technology and all-electric drivetrains. Built on a heritage of freedom, adventure, authenticity and passion, Jeep continues to set the standard for rugged and refined vehicles designed to conquer it all.