Rebelle Rally Welcomes Back Toyota as Silver Partner and Presenting Sponsor of Rebelle Rally LIVE

Toyota returns with employee teams and strong partnership bringing fans daily live webcasting.

July 10th, 2024  (Reno, NV)

The Rebelle Rally, the longest competitive off-road rally in the nation and the first women’s off-road endurance navigation rally in the U.S, is excited to announce the continued partnership with Toyota as the Presenting Sponsor of the Live Webcast for the third consecutive year and Silver Partner. Toyota will also field its largest number of entries to date, with seven teams comprising fourteen participants, including a debut entry in the X-Cross™ class alongside their 4×4 teams. This marks the fourth year Toyota is sending employees from various divisions, including Research and Development, Manufacturing, Vehicle Performance, and Fuel Cell.

The Rebelle Rally, an endurance competition spanning over 2,500 kilometers through Nevada and California, is focused on precision driving and navigation rather than speed. This year, the rally will welcome 65 teams in another sold-out competition. For Rebelle Founder and Director Emily Miller, Toyota’s ongoing commitment underscores the event’s reputation as a world-class proving ground for vehicles, products, and people.

“We are proud to continue our partnership with Toyota,” said Miller. “Their commitment to pushing the boundaries of innovation and supporting their employees in this rigorous environment is exemplary. We look forward to seeing their teams showcase their skills and the capabilities of the vehicles they design and manufacture in this year’s competition.”

The 2024 Rebelle Rally promises to be an immersive experience for all involved. Thanks to Toyota’s partnership, the live webcast will provide extensive coverage, allowing fans to follow the action closely. Viewers can expect daily broadcasts featuring in-depth team interviews, competition highlights, and real-time updates from the course. 

The event kicks off with Tech Inspection at Mammoth Mountain Resort on October 9th and 10th, followed by eight challenging days of stages, and culminates with the celebratory Awards Gala in California on October 19th. Fans can tune into the live webcast on rebellerally.com and access team tracking, real-time scoring, competitor bios, and daily stage updates. The show will also be available on YouTube and Facebook.

About Rebelle Rally

The Rebelle Rally is the longest competitive off-road rally in the United States. Traversing over 2,500 kilometers through Nevada and California’s iconic terrain, it is an endurance competition for women consisting of precision driving and navigating – not fastest speed. The competition is innovative and unique, using maps, compass, roadbooks and strategy – known as Rebelle Format. GPS and other electronic devices are strictly prohibited. Remote and off-grid for eight competition days, the Rebelle Rally is considered an authentic providing ground for people, products and stock manufacturer vehicles. In 2020, the rally launched an innovative Electrified Program for EV, PHEV, FCEV and hybrid vehicles. To learn more, visit rebellerally.com.

About Toyota

Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for more than 65 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships.

Toyota directly employs more than 49,000 people in the U.S. who have contributed to the design, engineering, and assembly of more than 34 million cars and trucks at our nine manufacturing plants. By 2025, Toyota’s 10th plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, Toyota currently offers 29 electrified options.

Through its Driving Possibilities initiative, the Toyota USA Foundation has committed to creating innovative educational programs within, and in partnership with, historically underserved and diverse communities near the company’s U.S. operating sites.

For more information about Toyota, visit ToyotaNewsroom.com.