Warner INEOS Grenadier Named Silver Partner of the Rebelle Rally
September 30, 2025 (Reno, NV) – The Rebelle Rally announced today that Warner INEOS Grenadier, a Salt Lake City–based dealership, has joined the 2025 competition as a Silver Partner.
INEOS Automotive, part of the UK-based INEOS Group, entered the automotive sector in 2017. Its first vehicle, the INEOS Grenadier, was widely anticipated during its development and began production in 2022. The vehicle has quickly earned respect for its off-road capability.
Warner INEOS Grenadier first became involved with the Rebelle Rally in 2024 by fielding Team #128, Susan Pieper and Elise Young. After that debut, Dealer Principal Tony Warner spearheaded an expanded role in 2025, working to increase the dealership’s support. For the 2025 rally, Warner has returned as a Silver Partner and is actively involved with four teams:
- Team #128: Susan Pieper & Elise Young
- Team #137: Michelle Kerby & Sabrina Howells
- Team #168: Eliza Coleman & Amy Milyard
- Team #198: Kathryn Goacher & Kristian Rene
The Grenadier first appeared in the Rebelle lineup in 2024 with two teams, and in 2025 its presence has doubled to four. Among those competitors, four of Warner’s eight team members are current Grenadier owners, driving the same vehicles they use in daily life. Warner is fielding two “works” teams (Teams #128 and #137), organized directly by the dealership, and backing two “satellite” teams (Teams #168 and #198) made up of existing Grenadier owners.
Tony Warner stated: “Rebelle doesn’t hand out identity, it reveals it. Our works teams prove Grenadier’s capability, and our satellites show it lived through real owners. Warner Grenadier’s role is to make sure that story is possible.”
Rebelle Rally Founder Emily Miller saw that commitment firsthand last year. “I met Tony on the 2024 rally and it was clear right away how much he believed in the Rebelle and the women competing. He wasn’t just showing up, he was already thinking about ways to grow involvement in 2025. That commitment matters. And the Grenadier has proven itself here as a capable vehicle, driven not just by teams backed by Warner but by everyday owners bringing their own 4x4s into the desert.”
About Rebelle Rally
The Rebelle Rally’s 10th anniversary takes place from October 8-18, 2025, covering more than 2,500 kilometers across California and Nevada. The event will start for the third consecutive year in iconic Mammoth Lakes, California, and conclude with the evening awards gala, Rebellation, on October 18.
To learn more about Rebelle Rally, visit rebellerally.com. To learn more about the 2025 Rebelle Rally competitors, read their team bios at rebellerally.com/2025-teams.
About Warner INEOS Grenadier
Warner INEOS Grenadier opened in 2023 as part of the Warner Automotive Group, a fourth-generation, family-owned business in Utah. The Warner family has operated dealerships and commercial vehicle centers in the region for decades, representing both passenger and heavy-duty vehicle brands. Dealer Principal Tony Warner leads the Grenadier dealership, continuing the family legacy with a focus on community and commitment to giving back.
Located in West Valley City, part of the Salt Lake City metropolitan area, the dealership was among the first 11 INEOS Grenadier stores established in the United States and operates as a standalone location. Its facility is one of the largest dedicated Grenadier dealerships worldwide.
For more on Warner INEOS Grenadier, visit warnerineosgrenadier.com.